Dan Bilzerian’s Ignite UK brand has announced an exclusive deal with retail giant WHSmith.

Ignite products will be available at 276 retail travel locations throughout the UK from this month.

The partnership will launch with the Ignite ONE rechargeable vape pen. The device uses CBD pods much like a conventional nicotine e-cigarette.

WHSmith and Ignite will coordinate further product launches, including vape and health and beauty products.

Jim McCormick, President of Ignite International Brands, Ltd, said:

“We are excited to be partnering with WHSmith to give Ignite a strong retail presence throughout the United Kingdom.

“This deal highlights the power of the Ignite brand as well as the capabilities of Ignite’s management team in securing partnerships with established specialty retailers.”

Ignite’s products will be available at airports and train stations across the UK, including Heathrow Terminals 2 to 5, Gatwick North and South, Birmingham and Manchester airports and London King’s Cross.

Ignite founder Bilzerian expressed a particular interest in the potential sport and fitness application of CBD in an interview in the current issue of The Cannavist, saying:

“As  a guy who’s in the gym a lot, I’m really fascinated by what CBD can do in the world of fitness and athletics.

“Whether it’s CBD topicals for targeting inflammation or if it’s hitting a pen after a hard workout and getting relief from that soreness, I think a lot of people are waking up to how awesome CBD can be for an active lifestyle.”

Ignite and WHSmith – a move to the mainstream

Image: ActuaLitté [Flickr]

High-stakes poker player and social media star Bilzerian launched the ‘Ignited Kingdom’ in July.

The extravagant launch party attracted high-profile guests from around the world, including numerous reality TV stars and Instagram models.

Bilzerian’s social media presence has helped Ignite become one of the world’s most recognisable CBD brands.

Read our interview with Dan Bilzerian online or by buying a single copy or subscription to our physical magazine here. Click here to be added to our industry distribution list.

Source: Cision