Even as recently as last year, the idea of a two-day standalone CBD expo in London seemed a little far-fetched, but it is about to become a reality.

In July the ExCel will play host to Europe’s largest CBD Expo which will feature more than 80 exhibitors as well as presentations and panel discussions from experts in the research, development, and distribution of CBD products.

The Europe CBD Expo will cover more than 4,000 square metres and takes place on July 12 and 13, with the first day reserved for business visitors and the second day open to the public.

The expo has been organised by London CBD Group which acts as a consultancy service to connect clients with a network of trusted manufacturers and suppliers.

Sal Noble, producer of Europe CBD Expo and founder and CEO of London CBD Group said: “We think the hybrid business/consumer format is sure to appeal to a wide range of attendees and bring some much-needed attention to the CBD options that so many consumers want to learn about.

“You will leave the Europe CBD Expo with new understanding to help inform your next steps as a consumer, supplier, manufacturer or retailer of CBD products.’’

Its aims include:

  • bringing together the world’s most reputable CBD brands from all sectors of the industry including manufacturing, white labelling, retailers and other key stakeholders.
  • Promoting reliable sources of the supply chain to businesses that are looking to potentially stock CBD products.
  • Educating the public on CBD, understanding where it comes from, how CBD is produced and how it can be used correctly and
  • To set the standards of CBD products in Europe and highlight the companies which are taking positive steps to meeting regulations and standards.

The expo will showcase the latest brands as well as unveiling new products and developments in CBD in the UK and around the world. It will also allow exhibitors and visitors to network and share ideas while keeping the public informed on the facts of CBD.

The organisers want Europe CBD Expo to be known for its integrity and all brands who wish to exhibit will undergo a thorough background check from company and brand reputation to product and service testing.

London CBD Group marketing director, Kristina Spionjak, told Vapouround:

“The participation criteria for Europe CBD Expo is pretty high to ensure that international buyers visiting the expo can trust the quality and compliance of the products being exhibited.”

“Every product will be checked from a legal point of view, that they have the right permit, the right commercial reputation and that they meet ethical criteria. They will also need to be able to demonstrate that they can actually deliver products.”

In addition, the organisers will send products being exhibited for random testing by independent labs and all businesses will need to provide evidence that they meet certain minimum assessment standards. Access to the expo is restricted to companies who create, produce and sell CBD products and companies offering services to the CBD industry.

 “Many brands are claiming that CBD has so many health benefits but they’re not even aware of marketing authorisation, advertising authorisation standards and the things that you can and cannot say.”

“Some companies don’t even have their product classified as a supplement or a food or as a medicine. It’s really hard for a customer to actually know what to buy.”

Marketing restrictions can be a frustrating hurdle for compliant businesses to overcome and this has a knock-on effect for the consumer. The CBD Link Educational and Networking Area will feature presentations and panel discussions from government officials and industry experts covering topics ranging from production and distribution through to compliance and legal issues.

“We’re partnering up with a couple of universities that are researching cannabis and CBD products,” Kristina said.

“They will have a big part in educating the public and educating businesses that will be attending the expo.”