BUSINESS
‘All of me’ musician John Legend launches CBD product line
Golden Globe and Academy Award winner John Legend has entered the CBD industry
The artist has launched the new PLUS line in partnership with Plus Products Inc.
He said:
“I have been a believer in the benefits of CBD for some time.
“I was drawn to the PLUS team because they’re an innovative, family-run company, and they use science to deliver a consistent, high quality product.
“I appreciate that they’re committed to setting a high standard within an industry that has to date been fairly unregulated.
This cannabis company makes the most popular THC edibles in California.
Only 11 states have legalised recreational cannabis but medical use is permitted in 33 states.
The CBD line is 100% hemp-derived and the gummies come in three variations, each with a different flavour and purpose.
PLUS CEO and co-founder, Jake Heimark, said:
“Giving the world a simple way to achieve balance has always been our mission, and the PLUS CBS line allows us to expand from California to nearly all fifty states overnight.
“We are thrilled that John Legend and Casper have partnered with out team to support this exciting new initiative”
PLUS has recently partnered with sleep specialists Casper Sleep Inc
SLEEP gummies are infused with melatonin and CBD.
Melatonin is a hormone produced by the human body that is often used to treat sleeping problems as it regulates the natural sleep-wake cycle.
Neil Parikh, co-founder and chief strategy officer of Casper, said in a press release:
“We’re always exploring new ways to improve sleep across the entire sleep arc – from sunset to sunrise.
“Like PLUS, we believe sleep is a key part of the wellness equation.
“Partnering with their team of experts to introduce CBD sleep gummies brings a new way to relax and rest to those who need it”
