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Popular CBD marketplace, Alphagreen, sets sights on growth platform, following £1 million funding round

Popular CBD marketplace, Alphagreen, sets sights on growth platform, following £1 million funding round

Trialled in 2020 with the scaling of Alphagreen.io, NUOPTIMA led to online retailer growing into one of Europe’s largest CBD and alternative healthcare marketplaces in just six months.

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One of Europe’s most popular online marketplaces for CBD is expanding with the launch of its new services arm, NUOPTIMA.

The launch of the end-to-end brand services platform comes following a £1.1m raise in seed funding last year. 

NUOPTIMA already counts several healthcare and wellness brands as clients, including Infused Amphora, Goodbody, VAAY, Mantle, and CBII (part of the H&H group) as well as fintech brand MarketFinance.

As part of the Alphagreen Group, NUOPTIMA will help ambitious brands in emerging industries scale faster by providing a full-service growth platform.

Brands can look forward to services including SEO, influencer marketing, and paid traffic services, among traditional marketing and functional services.

What is NUOPTIMA?

Trialled in 2020 with the scaling of Alphagreen.io, NUOPTIMA led to Alphagreen growing into one of Europe’s largest CBD and Alternative Healthcare marketplaces in just six months.

With continued CBD and Cannabis market growth at 22% annually – projected to be $100bn by 2026 – more companies are lining up to utilise the platform to take advantage of the industry’s surge.

Commenting at the launch, Alexej Pikovsky, co-founder and CEO of Alphagreen, said the end-to-end platform will welcome start-ups in the healthcare sector in addition to CBD-based brands.

“By providing an end-to-end platform for brands, covering reach, conversion, accelerated growth, localisation, and fulfilment, we’re streamlining a set of disciplines and processes for a booming industry.

“We’ve seen incredible results with the growth of Alphagreen.io to European market leader, and we’re eager to replicate and build on this success with some of the most exciting new startups in emerging healthcare.”

Related: All-female led London firm raises £1 million in quest to become digital market leader

Alphagreen Group is an e-commerce platform and technology provider specialising in CBD.

The group is focused on emerging e-commerce verticals such as CBD, medical cannabis, nootropics, and sexual wellbeing, alongside new exciting brands within the health, wellness and beauty space.

Founded in 2019, Alphagreen is the brainchild of entrepreneurs Alexej Pikovsky and Viktor Khliupko, who encourage customers to, “Alpha Up Your Life.”  

According to the co-founders, Alphagreen was created to simplify the entire experience with alternative healthcare products along every step of the consumer journey.

Related: Share the love this Valentine’s Day with CBD! Shop our ‘Valentine’s Day with CBD’ gift guide.

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